The sex toy industry has exploded with innovation, inclusivity, and high-quality design—and 2025 is shaping up to be one of the most exciting years yet. Whether you’re shopping for yourself or with a partner, today’s trending products are more user-friendly, tech-savvy, and pleasure-focused than ever before.
Here’s a look at the sex toys currently dominating the market and why they’re worth your attention.
1. App-Controlled and Long-Distance Toys
Technology continues to redefine intimacy. App-connected sex toys allow you or your partner to control the experience from anywhere in the world. These toys are especially popular among long-distance couples, but they’re just as fun for solo use or in the same room. Features often include customizable patterns, syncing to music, and real-time control via smartphone.
Top choices in 2025:
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We-Vibe Chorus
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Lovense Lush 3
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OhMiBod Esca 2
2. Air Pulse Stimulators
Air pulse, or suction-style toys, have become a mainstay in modern pleasure products. These toys stimulate the clitoris with gentle pulses of air rather than vibration, offering a different kind of sensation that many find more intense and less numbing.
Best-sellers this year:
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Satisfyer Pro 3+
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Womanizer Liberty 2
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Lelo SILA 2
3. Gender-Inclusive and Versatile Designs
The industry is becoming more inclusive of different bodies, identities, and orientations. This shift is reflected in toys designed without rigid gender marketing or binary assumptions. Many of these toys are made to fit a wide range of anatomies and encourage exploration for everyone.
Popular models include:
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Enby 3 by Wild Flower
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Ohnut by Dame (for comfortable penetration)
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Plug kits and strokers by Blush
4. Luxury Wellness Vibes
Sexual wellness and luxury design are merging in a big way. These toys feature sleek aesthetics, premium materials, and minimalist packaging that looks more like skincare than adult products. They’re perfect for those who want performance and style in one.
Trending luxury brands:
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Lelo Soraya Wave
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Crave Vesper Necklace
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Maude Vibe 2
5. AI-Driven and Smart Toys
Some of the newest innovations use biofeedback and artificial intelligence to create a responsive experience. These toys can adjust their vibration patterns based on muscle movement or physical response, and some offer data tracking to help users learn about their own arousal patterns.
Up-and-coming tech toys:
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Lioness 3 with biofeedback tracking
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Svakom Ella (voice and app control)
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Vibin.AI smart devices (launching later this year)
6. Sustainable and Eco-Friendly Options
Consumers are becoming more eco-conscious, and the sex toy industry is following suit. Many brands are producing toys with biodegradable materials, rechargeable batteries, and recyclable packaging. These toys prove you can feel good and do good at the same time.
Eco-friendly options to consider:
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Womanizer Eco
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Dame Dip
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Smile Makers The Surfer
7. Couples’ Toys Designed for Penetrative Sex
Couples’ toys that are wearable during penetrative sex are improving in both comfort and functionality. Newer designs are softer, quieter, and better at staying in place—offering stimulation to both partners without disrupting the moment.
Top-rated couples’ toys in 2025:
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We-Vibe Pivot
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Fun Factory NOS
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Dame Eva II
Conclusion
Today’s most popular sex toys reflect a cultural shift toward sexual wellness, exploration, and inclusivity. Whether you’re interested in smart technology, sustainability, or simply finding what feels good, there’s never been a better time to explore the world of intimate products.
As always, shop from trusted retailers and choose body-safe materials to ensure a safe and enjoyable experience.
